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Integrated Marketing Communications

RD derives a comprehensive marketing solution specifically designed to ensure that all messaging and communication strategies are unified across all channels and strategically focused on attracting customers.

IMC is a process that involves the management and organisation of all ‘agents’ in the analysis, planning, implementation and control of all marketing communications, including its ‘contacts’ – media, messages and promotional tools – focused at selected target audiences in such a way as to derive the greatest enhancement and coherence of marketing communications effort to achieve predetermined objectives and to remain consistent throughout all communication channels.

RD begins this process with the development of a tailored marketing strategy that is aligned with the strategic positioning, competitive advantages and specific goals of your business or destination.

Today’s traveller can virtually tour destinations at the touch of a finger, communicate with distant islands on their way to the office and plan customised adventures through simple online platforms. By failing to connect with and captivate this virtual audience, many tourism enterprises are sailing against the wind.

Without the correct combination of marketing strategies, tools, and technology, your travel business will not able to find potential clients, more importantly, they wont find you.

A successful tourism business requires a brand that speaks to its target markets, content that successfully generates potential clients and a level of service that listens to customers’ demands, all within ever diminishing budget constraints.

RD tailor designs IMC strategies that are aligned with strategic positioning, competitive advantages and specific goals of its individual clients.