The Customer Journey is the process every buyer goes through leading up to a purchase.
This happens every time, with every purchase no matter if buying something as small as lunch or as large and expensive as a trip around the world cruise.
Customer journey mapping – allow you to understand buyer’s needs, behaviour, research, decision making process, buying criteria and more. This information can then be used in marketing and sales to help guide prospective customers through the journey to becoming buying customers.
Customer Journey mapping puts you in control
If you don’t know how your customers make their decisions then you cannot be there to help guide them and, chances are, they will buy from someone who does know and who is there to help.
This day and age, with all the advances available in marketing automation, the decision is simple. Either you map out a CustomerJourney and guide your customers, or you lose them to a competitor who does.