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All Content Types

Copywriting is persuasion in text. It’s the skill not only one-to-one, but one to many.
Imagine if you could sell and influence tens of thousands, if not hundreds of thousands of people every single day, and get them to buy what you’re selling… even if you’re not physically present.

Copywriting is used in all of the below…

Website (Search Engine Optimised)

  • Webpages
  • Marketing landing pages
  • Articles
  • Blogposts
  • Digital
  • Branded content


  • Emails
  • Newsletters
  • Case Studies
  • Whitepapers
  • Ebooks


  • Google adwords + banners
  • FaceBook banner ads + posts
  • Instagram banner ads + posts
  • Twitter banners + posts
  • YouTube


  • Video commercial scripts
  • Corporate video scripts
  • Documentary
  • Film


  • Magazine + newspaper display adverts
  • Advertorials
  • Brochures



  • Radio commercials scripts
  • TV commercial scripts


  • Billboard copy
  • Street side posters


  • Banners + Wall posters
  • Flyers


  • Press release
  • Pitches + Motivations

Brand Journalism

  • Branded Content
  • Reviews on products
  • Features (entertaining and human interest stories)
  • Opinion pieces (take a position or stand on an issue)
  • Thought leadership (expertise-driven pieces that discuss best practices and provide new thinking on a specific component of business industry trends)
  • People profiles (zero to hero stories)
  • Educational pieces – how to tips (like how to save fuel when driving in the city)
  • Issues-based articles
  • In-depth – investigative pieces giving perspective on a relevant topic

Imagery + Audio

  • Video: Full digital production from conceptualising, pre-production, production, post-production, and distribution
  • Photography: Cover everything related to planned content
  • Animated Graphics: 2D and 3D productions, delivering professional motion graphics
  • Infographics: Graphic visual representations of information, data or knowledge
  • Illustrations: Using any visual representation or depiction of related content to elucidate textual information
  • Audio: Radio broadcasts and podcast interviews
  • Maps: Visual communication of information and data through cartography and illustrations
  • Web documentary: Tying all creative elements together to tell a highly interactive story online