Creative and educational content influences buying decisions…
RD produces professional text and imagery solutions and content assets that influences buyers’ decision making.
Content strategy helps you provide the right content, to the right people, at the right times, for the right reasons. It identifies the elements and variables that will influence success, determine what success actually looks like, then allocate resources in accordance to obtaining that success.
- Content ideas and conceptions and prioritisation (marketing divisions)
- Content creation and development (content creators + content canvas + content formats + content workflow and scheduling)
- Content distribution (communication channel plan)
- Content amplification with campaigns (influencers, their channels and media channels)
- Content repurposing
- KPIs – the high-level metrics selected as the most critical to success