Actually, business development is a simple process:
- Decide what you want to do, start or expand on… maybe you just want to turn a product into a ‘once-in-a-lifetime’ experience, or make your offering a 5-star product or turn it into a luxury or premium offering..
- Then build the assets, processes and systems that will get it to market
- Promote it with innovative campaigns and integrated approach for consistency
- And maintain customer lifetime value to remain sustainable over the long term and in the worst economic conditions
Simple, but complicated in an ever changing world where technology changes so fast, new target audiences such as millennials are unpredictable, and regional issues such as policies, legislation, taxes, crime, and disasters lurking.
Which means, you need to know how to navigate your business for future growth and sustainability.
RD advises and guides on all of the above, bringing a businesses from concept to a smooth running profitable entity.