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Best Practises

United Nations World Tourism Organisation (UNWTO)

The Kasane Call to Action…
During the 2017 Annual Conference of the 10YFP Sustainable Tourism Programme, the Kasane Call to Action to accelerate sustainable consumption and production (SCP) in the tourism sector was collectively developed. It aims to contribute to the legacy of the International Year of Sustainable Tourism for Development and agree on the way forward to advance Agenda 2030 and more specifically Sustainable Development Goal 12 (SDG12) on SCP.


The Global Sustainable Tourism Council (GSTC)

The GSTC establishes and manages global sustainable standards, known as the GSTC Criteria.These are the guiding principles and minimum requirements that any tourism business or destination should aspire to reach in order to protect and sustain the world’s natural and cultural resources, while ensuring tourism meets its potential as a tool for conservation and poverty alleviation.

There are two sets:

  1. Destination Criteria for public policy-makers and destination managers: Dest-_CRITERIA_and_INDICATORS_6-9-14 (1)
  2. Industry Criteria for hotels and tour operators: GSTC-Hotel_Industry_Criteria_with_hotel_indicators_21-Dec-2016_Final – GSTC-Tour-Operator_Industry_Criteria_with_tour_operator_indicators_21-Dec-2016_Final

The GSTC Criteria form the foundation for GSTC’s role as the global Accreditation Body for Certification Programs that certify hotels/accommodations, tour operators, and destinations as having sustainable policies and practices in place. GSTC does not directly certify any products or services; but it accredits those that do.

The GSTC was initiated by Rainforest Alliance, United Nations Environment Programme (UNEP), the UN Foundation and United Nations World Tourism Organisation (UNWTO). In 2010 this partnership was launched formally as the Global Sustainable Tourism Council (GSTC).


The Global Code of Ethics for Tourism (GCET) is a comprehensive set of principles designed to guide key-players in tourism development. Addressed to governments, the travel industry, communities and tourists – it aims to help maximise the sector’s benefits while minimising its potentially negative impact on the environment, cultural heritage and societies across the globe.

The Code’s 10 principles amply cover the economic, social, cultural and environmental components of travel and tourism:

  • Tourism’s contribution to mutual understanding and respect between peoples and societies
  • Tourism as a vehicle for individual and collective fulfilment
  • Tourism, a factor of sustainable development
  • Tourism, a user of the cultural heritage of mankind and contributor to its enhancement
  • Tourism, a beneficial activity for host countries and communities
  • Obligations of stakeholders in tourism development
  • Right to tourism
  • Liberty of tourist movements
  • Rights of the workers and entrepreneurs in the tourism industry
  • Implementation of the principles of the Global Code of Ethics for Tourism