Some channels also refer to advertorials and write-ups as branded content.
An advertorial is a form of advertisement in a newspaper, magazine or a website which involves giving information about the product in the form of an article. Usually, a brand pays the publisher for such an article.
An advertorial is more detailed than an advertisement and thus helps consumers understand more about the product. Advertorials are usually written by an agency or the client itself who then purchases the ad space on a website or in a newspaper or a magazine.
A rule of most publications, the word “advertisement” is mostly printed in small letters at the top or bottom of your advertorial.
A successful advertorial is by providing 70% Good Content, and mixing it with about 30% Promotion Of Your Product content.