RD is a specialist in destination and tourism development, researching destination landscapes and all its assets to gather market intelligence, to help inform and ensure long-term and steady tourism economic growth for the region and its inhabitants.
RD identifies areas and regions that can most benefit from tourism activities. It then creates a brand identity around it, builds upon its ethos and mythology, builds assets around this identity and markets it to the world.
RD focuses on all those things that make a destination unique and exceptional – and develops the products, attractions and activities that would attract people to visit.
The contribution of tourism to economic wellbeing depends on the quality and the revenues of the tourism offer. RD assists products ind developing quality products and establish their sustainable positioning in ever more complex national and international markets.
This is done by applying innovative strategy and implementing specialised services,backed by global expertise in destination development and marketing to build upon the destination’s brand, reputation, tourism entities and products, and create demand for it over the long term.
- Make business growth, the economy and quality of life better for all cultures, communities, and people who live in the region
- Create better conservation options for wildlife – preserve and protect environment
- Make holidaying, travelling and business travel more pleasurable for those who come to explore and expand their knowledge of the world
Tourism is an important sector with a positive impact on a country’s economy
Over the decades, tourism has experienced continued growth and deepening diversification to become one of the fastest growing economic sectors in the world. Modern tourism is closely linked to development and encompasses a growing number of new destinations. These dynamics have turned tourism into a key driver for socio-economic progress.
Today, the business volume of tourism equals or even surpasses that of oil exports, food products or automobiles. Tourism has become one of the major players in international commerce, and represents at the same time one of the main income sources for many developing countries. This growth goes hand in hand with an increasing diversification and competition among destinations.
Tourism is thus a fantastic source of income for locals. It’s money that wouldn’t have been earned if the tourists were not there. For many regions and countries it’s the most important source of infrastructure development, job creation and welfare. It promotes awareness and helps to preserve local culture and traditions.
Tourism is a source of pride for local communities, and allows them to look at their history, cultural heritage, and develop their own community identity. This helps local residents to maintain their traditions and culture, while showcasing it to visitors in meaningful ways that gives insight into local ways of life. This advantage is what has saved many local heritage sites from destruction. Tourism can help to preserve the history of a region that may be at risk of being lost.
Offering tours and packages with an environmental twist, support the conservation of the local area and its wildlife.
Bringing tourists into a community gives it new interest and life. It creates opportunities for entrepreneurs to establish new services and products, or facilities that would not be sustainable based on the local population of residents alone. Tourists are all potential customers, and with the right approach can be targeted in a business strategy that allows for fantastic success.
A rising tide lifts all boats
To attract more people to the destination, to get them to stay longer and spend more money – above all, have exceptional experiences so they would want to come back again and rave about it.
Develops and Improves Regional Offerings
When more people want to visit a destination, everybody benefits…. Although some experiences/businesses/activities are more important drivers for tourism than others – everyone should try and work together on this one common goal: focussing on the things that will make tourism business better for everybody; those who live in it and those who come to explore.
A destination thrives when everyone in it, is a passionate advocate of their local offerings and the tourism opportunities and businesses that these experiences drive.
Who is involved…
Public + Private Entities
As destination advocacy specialists, RD works alongside strategic stakeholder partners: government bodies and agencies; and strategic private and corporate partners to uncover and promote remarkable, sustainable travel experiences.
RD provides solutions and opportunities for brands to present their offerings in far better and more meaningful ways, and to help them create experiences for consumers – using a strategy directly connected to consumer needs and emotions, delivered in favourable environments – which will all result in higher value and profits with more sustainable outcomes over the long term; heightened brand equity (the amount of money customers are willing to pay for the value the brand provides).
Unique Value Proposition
RD has insider knowledge and expertise to
- Find and build upon a destinations identity DNA (core essence)
- Secure a sustainable and competitive advantage
- Ensure that authentic and traditional culture context, learning, understanding and experiencing are embedded within each region, place, business, project, activity, and attraction
- Has unique relationships with industry partners, built over the years, which secures the successful outcomes of any project or endeavour.
- Touch and draw from these virtues early and often to stay on course
The biggest thing that sets RD apart, is the ability to weave a destination’s origin story, its DNA into its offerings. “I often find a place’s future is buried deeply into its past, a phenomenon quite intriguing and exciting. It is an art then to create almost something mythical from this and weave it into product offerings that will satisfy customer expectations.”
Please Take Note
RD is a private consulting entity working alongside local tourism initiatives, tourism boards, and destination management companies (DMC). RD helps the tourism trade to bring more business into a specific region. RD does not compete with any other tourism member organisation, but rather collaborate on initiatives and inspire new ones.
What RD brings to the table are new projects and initiatives, conceptualised with the entire industry’s interest at heart, geared towards tourism development, enhancement and sustainability.
RD works with DMCs and PR and marketing agencies to bring about a different approach to developing tourism offerings, and marketing strategies that keep up with global changes in technology, target market needs, wants and preferences -and promote responsible and sustainable tourism to the regions in which we operate.